By: Jessica Patterson
E-commerce is an important trend that cannot be ignored.
Increasingly, people are making purchasing decisions based on information they find online via social media and search engines. Large online retailers take advantage of this trend by investing heavily in paid online advertising to prioritize their content. This makes it difficult for small businesses to compete in the digital space.
Blogs are powerful because of their ability to deeply connect with niche audiences.
To increase their digital influence, some companies use strategies that are dangerous and misleading (eg. Fyre Festival and Flat Tummy Tea). Red Sunflower makes the internet a better place by helping clients grow traffic to their website with honest digital content.
It is difficult for small businesses to compete with large business when it comes to paid advertising.
To stand out online, small businesses rely on social media and email marketing to connect with potential customers. Growing web traffic via these free advertising channels is what Red Sunflower refers to as “organic growth”. Small businesses must carefully cultivate their online audience and consistently provide valuable digital content.
When you grow your website with Red Sunflower, you can choose to work with a Red Sunflower Content Creator for professional quality photos, videos, and content writing.
Red Sunflower Content Creators create blogs, photos, and videos that engage and inspire diverse audiences.
High quality digital content enhances your online reputation and encourages potential customers to visit your website and make a purchase.
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