Getting people to your website is a crucial part of increasing your online presence. But once you’ve got a person on your website how do you convert them into a paying customer or new client?

To do this, you’ll need a Call to Action (CTA). A CTA encourages your visitors to provide their contact information- usually an email address. People who complete your CTA are interested in your products or services. You can use this information to follow up with them and make future sales. A Call to Action can look different depending on the type of website you have and your specific business goals.

For help creating a Call to Action for your website, Build a Quote or Contact Us. (Those are CTAs!)

A common Call to Action is a prompt to schedule a free consultation or request a quote.

This CTA allows the website owner to collect important information about their potential client. It also provides a natural opportunity to follow up and build a customer relationship for future sales. This is a great option for products or services that are best sold in person or over the phone.

High traffic websites may benefit from an automated “Free Download” Call to Action.

When you have a high traffic website, it may be impossible to follow up with each potential new client or customer individually. It usually works better to add new leads to an email list that you communicate with regularly.

This type of CTA collects the visitor’s name and email and then automatically grants them access to your free content. By providing high quality content, you’re also demonstrating your skill and expertise- making it more likely they will hire you or buy from you in the future.

Free Download prompts are an easy, automated way to nurture new client relationships and build your email list.

Ecommerce stores use an “Add to cart” call to action to encourage people to buy their products.

If a website visitor was to follow through and make a purchase using the “Add to cart” CTA, the website owner would be able to sell to them in the future using the contact information they provided during checkout. However, if the visitor added a product to their cart and then left the website without making a purchase, the website owner would not have collected any contact information for this potential customer. This is why ecommerce sites can benefit from adding additional CTAs, such as a prompt to enter their email in exchange for a discount code.

When you follow up with a website visitor via phone or email it is more likely that they will return to your website to make a purchase than if you do not.

A Call to Action helps you build an email list and use your website to make sales.

Red Sunflower can help you figure out which Call to Action is right for your website.

Build a Quote or Contact Us for more information.