By: Jessica Patterson
Ecommerce proved itself as an essential business tool in 2020.
Ecommerce gained popularity over the years due to the rising adoption of the internet and smartphones. Tools like search engines and social media have become embedded in the way people choose products to buy. Due to the COVID-19 public health crisis, many people are confined to their homes and want a contactless way to get the products and services they love. All of these things create a surging demand for ecommerce.
Businesses large and small can benefit from ecommerce.
Large businesses can use their website and ecommerce offerings to diversify their revenue streams and reach new customers and demographics. For small businesses, ecommerce is a cost-effective way to create a digital storefront and expand business offerings beyond a local area.
Red Sunflower websites offer secure and flexible ways to sell a wide range of products and services.
Whether you’re selling physical products, digital products such as eBooks, or services, Red Sunflower can help.
Your ecommerce website’s security is important.
When you host your website with Red Sunflower, your website will have a valid SSL certificate and is served over HTTPS. This helps protect your website visitors’ information and maintain the integrity of your website. Next, we make sure that all of your plugins are up-to-date and we activate a firewall to protect your site from bad actors. Lastly, we only use reputable payment processors like PayPal, Stripe, and Authorize.net to handle customer credit card information. In case of a breach, we work with you to clean your site of malware and harden your website against future attacks.
Red Sunflower websites are easy to use and maintain.
Once your online store is complete, you will still need to maintain it and keep it up to date. You will need to add and remove products and services, offer specials and discounts, manage orders, track inventory, and respond to customer inquiries. During the website design process, your technology consultant will provide instructions and support on using your online tools. We commonly use WooCommerce for online stores and Give for donation based sites. Both of these options are intuitive, well-supported, and easy to use. If you need help managing your store on a day-to-day basis, we can provide a virtual assistant to keep your operations running smoothly.
Just like a physical store, online stores rely on traffic to generate ecommerce sales.
Red Sunflower can help you grow traffic to your website with our digital marketing services. Google Ads, Social Media ads, or Influencer Marketing campaigns can help draw more attention to your website. Red Sunflower can help you put together a plan for success.
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